Whether you need to communicate the gist of your brand, product or service to customers as they walk by or provide an attractive wayfinding solution, signage is an affordable option for your promotional campaigns. Unlike billboards or newspapers that are one-time advertising methods, signage is an ongoing marketing campaign visible to consumers 24 hours a day and 365 days a year.
Signage provides the best platform to showcase your company’s logo, colors and theme that create a narrative for your business. Consistency in the design of a sign is important to create a brand that is instantly recognizable by consumers. As a result, brand loyalty is built and the message is communicated effectively.
The right type of signage can generate unplanned impulse stops and increased in-store sales. Research has shown that 20 to 45 percent of retail sales come from unplanned impulse stops. Well-designed, quality signage can stimulate this kind of action at many points in the store—most notably the checkout counter.
Metal signs are a traditional and durable option that is often used in long duration outdoor promotions. They are also very versatile and can be customized to fit your branding needs. The use of metal allows for the use of baked enamel color printing that is highly durable and can withstand harsh weather conditions.
Digital signs are an increasingly popular form of outdoor marketing that offer a more interactive and engaging experience for your audience. Unlike paper posters that could only be displayed inside, digital signage can be seen from afar and is also easily updated. This makes it a more cost-effective and efficient option than traditional marketing tactics.
When determining the right type of promotional outdoor sign for your business, consider what you need the sign to accomplish and how durable it needs to be. This will help you to streamline the process of working with a local sign shop in Fresno so that they can provide a quote quickly and accurately.