A well-lit sign will also make sure that your sign is easily readable at all times of the day.
Using design quirks like illumination and 3D lettering can add a creative element to your signage that will help it stand out and capture the attention of passersby. However, this must be done carefully to ensure that the aesthetics of your signage are not compromised by gimmicks that don’t support the message you want to convey.
A key part of your branding is the color scheme you choose to represent your business. Colour is a powerful tool when it comes to marketing, and research has shown that color can influence people’s perception of your product or service, as well as their emotions. The colors you use in your branding should be reflected in the tone and language used in your signage to ensure consistency and help create a strong connection between your brand and the consumer.
Contrasting font sizes and colors are crucial for a balanced sign that is both attractive and easy to read. The best way to make your text stand out is to have a clear font that contrasts with the background and doesn’t overpower it. It’s also a good idea to avoid using too many words on your sign, as this can make it look cluttered and distract from the message of your brand.
Creating and maintaining a business sign is an investment, so the goal is to balance both aesthetics and readability. Signs that are aesthetically pleasing will draw attention and increase brand recognition. But signs that are difficult to read will cause confusion and detract from the message of your brand. 
Your signage should reflect the values of your company, be consistent with your branding, and speak to your audience. This helps build brand recognition, makes people feel at home in your place of business, and gives them a clear idea of what to expect from you.
Signage is more than just a visual representation of your brand, it also acts as a silent salesperson that attracts customers around the clock while reinforcing and building loyalty. It’s important that you design your signage with your audience in mind, and understand the demographics, preferences, and behaviour of your target market. For example, a motion for a coffee shop in a college town will look vastly different than a sign for a luxury spa in a high-end neighbourhood. For more information visit https://www.ftmyerssigncompany.com.
The location and lighting of your sign will also play a role in how visible it is to consumers. Signs that are located in areas with a lot of visual noise, such as busy streets and intersections, may need to include more eye-catching elements to stand out from the crowd.
The last thing you want is for your signage to confuse or overwhelm customers, so be sure that all your design elements work together to deliver a unified and compelling message. A balanced sign can serve as a silent salesperson that attracts customer and promotes your brand. It’s worth the extra time and money to invest in a well-designed sign that will stand out from the competition.